Defense time: 02:00 P.M., October 22, 2024
Defense location: Room 0411, Building 0, Jiuli Campus
Personal profile: SOHAIL AHMAD (1995) Male, Nationality, PAKISTAN, Ph. D. candidate of Management Science and Engineering, School of Economics and Management, Southwest Jiaotong University, 2019, Research Direction: Digital Marketing
Thesis Title: EXPLORING THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITY ON ELECTRONIC WORD OF MOUTH AND BRAND LOYALTY.